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Tobacco Industry

Environmental pressures, consumer demands, and regulations are reshaping tobacco. Identify emerging trends and align your R&D efforts towards sustainability. Collaborate with industry experts to unlock new growth opportunities and meet evolving consumer expectations.

Over 1000+ Users and 100+ Brands Trust GreyB

8 out of 10

youths used flavored nicotine pouches in 2024.

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From Shelf To Spotlight: Innovating To Embrace Change

New FDA regulations and fresh sustainability mandates have ignited a fierce race in the tobacco industry. From personalized flavors and advanced filters to next-gen age verification and eco-friendly products, the industry is undergoing rapid innovation. With a rise in heat-not-burn devices and a growing focus on reducing toxicants through innovative filters, staying competitive requires constant adaptation. Meet evolving consumer preferences and regulatory standards with GreyB’s expertise.

Tobacco Innovation Trends 2025

Pushing Boundaries in Tobacco Technology

The tobacco industry is undergoing a transformation as innovation and sustainability reshape its future. Leaders who push the boundaries of product development will lead the charge toward a safer, more responsible industry. Discover the key areas in tobacco that are driving this change.

E-cigarette and Reduced-Risk Products

Despite reduced-risk products being a top investment priority, traditional cigarettes make up 83% of the market. Align your product development with SDG3 to stay competitive.

Sustainability

The “Big Tobacco” companies are embracing SDGs by making their product more sustainable and less toxic. Innovate now to lead the charge in sustainability.

Product Safety and Compliance

The FDA has denied some e-cigarette products and increased enforcement with warnings, fines, and injunctions. Align your strategy to stay compliant amidst tighter regulations.

Next-Gen Flavor Profiles

85% of youth opt for flavored products with fruit flavors being a top priority. Lead in the next-gen flavor innovation to reduce health risks while expanding consumer appeal.

Heat-not-Burn Innovations

Heat-not-burn use jumped from 0.7% to 2.4% in a year, offering a strong growth opportunity. Innovate to align with growing consumer interest.

Nicotine Pouches

With 1.7% of youth using nicotine pouches in a month, rapid sales growth signals a strong need in the market. Tap into this fast-growing segment with cutting-edge product innovation.

Age Verification

Age verification is evolving with scanners and biometrics, ensuring compliance and reducing underage sales. Implement effective age-verification tech to meet legal requirements.

Personalization in Tobacco

Personalized tobacco products, from flavor preferences to nicotine levels, are driving consumer engagement.Leverage data insights to meet the demand for tailored experiences.

Innovation in Filters

Innovative filters are reducing toxins and using eco-friendly materials, transforming product safety. Invest in next-gen filters to align with health-conscious consumer trends.

Read Recent Case Studies

Patent Infringement Search

Evaluating Patent Essentiality to VVC Standard

Value Delivered The analysis revealed the true essentiality of a declared patent in the VVC (H.266) standard. By confirming that certain technologies discussed in the patent were excluded from the

ICT / Telecommunication

Patent Infringement Search

Identifying Key Technologies to Shape the Future of 6G: A Case Study

Value Delivered Leveraging GreyB’s in-depth patent landscape analysis, the client gained early insights into three key 6G-enabling technologies—Terahertz Communication, Massive MIMO, and Reconfigurable Intelligent Surfaces (RIS). This gave the client

ICT / Telecommunication

Patent Infringement Search

Building a Competitive Wi-Fi 7 Patent Portfolio: A Strategic Acquisition Case Study

Value Delivered Through a proactive patent acquisition strategy, the client secured early access to Wi-Fi 7 patents, building a strong intellectual property (IP) portfolio. This early mover advantage not only

ICT / Telecommunication

Patent Infringement Search

Streamlining 5G SEP Identification: A Case Study on Efficient Resource Allocation

Value Delivered By implementing GreyB’s strategic approach to 5G SEP identification, the client reduced non-SEP analysis by 40%, freeing up resources to focus on high-value patents. This optimization led to

Automotive and Mobility

Patent Infringement Search

Confirming Product Overlap in Patent Infringement Analysis with Limited Online Resources

Value Delivered Through meticulous research and strategic analysis, we were able to confirm product overlap and prepare a compelling patent infringement case for our client, Radiant Corp. Our efforts ensured

Automotive and Mobility

Patent Infringement Search

Leveraging YouTube Videos to Confirm Patent Infringement in Automotive Systems

Value Delivered By utilizing publicly available YouTube videos, we were able to gather concrete evidence to confirm that the automotive giant’s vehicle camera system infringed on our client’s patent. This

Get Tailored Solutions To Drive Tangible Revenue.

Tech Scouting

How did iPod go from concept to market within 9 months? The answer is collaborating with external partners. Harness tech scouting to create sustainable value and drive bottom-line growth.

Technology Landscape

Markets shift nations, ships get stranded and AI disrupts. Want to mitigate turbulent times? Leverage tech landscaping and sustain operational excellence with organizational agility.

Startup Scouting

Walmart’s Flipkart investment unlocked a $200B potential. Scout innovative startups and unlock your potential to revolutionize strategic growth.

Whitespace Analysis

Pioneer new customer segments within existing markets. Be the Tesla of your industry, recognize untapped opportunities and catalyse revenue to new heights.

Market Research

Market research = Actionable intel. Harvest insights like LEGO crowd-sourcing ideas and rewarding winning concepts. Reduce risk and innovate with precision.

Competitive Analysis

82% of winning strategies start with knowing the competition. Don’t get left behind. Integrate informed choices to elevate revenue cycles.

Smarter Insights, Smarter Decisions.

Featured By Major Publications For Industry Analyses.

GreyB Resources

Expand your knowledge horizons with featured insights. Read new perspectives with an unbiased approach. Learn latest trends and unlearn outdated information.

5G SEP Confirmation – Automatic? or Manual? | Muzammil Hassan on GreyB Talks

Podcast

The Future of 5G and Beyond: Insights from Industry Leader Muzammil | GreyB Talks Podcast

Podcast

Recent Blog Posts

Non-wood Paper: Industry Challenges and Solutions

The State of Tobacco Industry 2024: Navigating through the FDA Regulations

Our Work Impact In Other Areas

ICT / Telecommunication

With 52 billion connected devices emerging by 2025, the industry is set to redefine global connectivity, transforming how the world communicates and operates. Strengthen your innovation and operational capabilities with experts delivering strategic foresight and shape tomorrow’s digital landscape.

5G’s high-speed, low-latency will revolutionize AR/VR in education and healthcare. However, high service costs stand in the way of rapid global adoption.

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Tobacco Industry

Over 1000+ Users and 100+ Brands Trust GreyB

8 out of 10

From Shelf To Spotlight: Innovating To Embrace Change

Pushing Boundaries in Tobacco Technology

E-cigarette and Reduced-Risk Products

Sustainability

Product Safety and Compliance

Next-Gen Flavor Profiles

Heat-not-Burn Innovations

Nicotine Pouches

Age Verification

Personalization in Tobacco

Innovation in Filters

Read Recent Case Studies

Get Tailored Solutions To Drive Tangible Revenue.

Tech Scouting

Technology Landscape

Startup Scouting

Whitespace Analysis

Market Research

Competitive Analysis

Smarter Insights, Smarter Decisions.

Get “bugged” for skin brightness

L'Oréal & Estee Lauder’s 2025 PCR Goals

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From Booze to Re-use

A in PFA can now be Adios!

Featured By Major Publications For Industry Analyses.

GreyB Resources

5G SEP Confirmation – Automatic? or Manual? | Muzammil Hassan on GreyB Talks

The Future of 5G and Beyond: Insights from Industry Leader Muzammil | GreyB Talks Podcast

Recent Blog Posts

Our Work Impact In Other Areas

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