Consumers favor sustainable packaging, but visual appeal is still a key purchasing factor in cosmetics products. Companies like Unilever are now creating eco-friendly PCR packaging that also catches the eye.

Many cosmetic companies are adopting Post-Consumer Recycled (PCR) materials in their packaging to reduce environmental impact, landfill waste, and energy use in production.

It also enhances a company’s sustainability profile, attracting eco-conscious consumers.

Two notable innovations in PCR are from Unilever and Albea (a packaging and container manufacturing company)-

• Unilever’s Eco-Friendly Black Packaging: Unilever has filed a patent for black-colored packaging that’s both stylish and sustainable. This packaging solution uses over 95% recycled high-density polyethylene (HDPE) in a multilayer design, ensuring the product meets customer expectations while being environmentally responsible.
• Albea’s multi-chamber tube stores multiple liquids in one container: Albea Services submitted a patent for a multi-layer tube that incorporates PCR resin. This design is tailored for the cosmetic products, allowing for multiple liquid or pasty compositions in one eco-friendly container. 

And that’s not all. L’Oreal aims to use 50% PCR plastic in its packaging by 2025, while Estee Lauder plans for at least 25%. 

A pioneer in PCR packaging, Aveda now ensures about 90% of its HDPE plastic bottles contain at least 80% PCR content.

The trend toward PCR packaging is evident from increased market activities and a spike in patent filings, particularly within the beauty industry. Find other companies who are using PCR for their packaging and along with other sustainable packaging solutions such as dissolvable or naked packaging-  https://www.greyb.com/blog/sustainable-cosmetic-packaging/