Seeking Ingredient Efficacy Data to Identify Skincare Innovation Gaps
The R&D team of a renowned cosmetics company was looking to identify “whitespace” opportunities to guide their future research in the beauty sector. To achieve this, they required credible, science-backed data on the efficacy of various ingredients in skincare applications.
Having already explored plant-based ingredients in health and wellness products that promote skin health and hydration, the team wanted to expand their research into other potential ingredients. Their goal was to enhance their skincare offerings and identify new areas for innovation beyond their current product portfolio.
Identifying Whitespace Opportunities, Geographic Hotspots, and Skincare Trends for Growth
The team received a well-researched selection of strategic insights to guide their future in the beauty and skincare market. The study identified key whitespace opportunities by assessing research intensity, competitor activity, and potential partnerships, positioning them to lead in this emerging field.
Additionally, the study offered critical learnings from the failures of previous beauty-from-within brands, giving them actionable next steps. Geographic hotspots such as Europe, South Korea, China, and Russia were identified, along with emerging skincare trends like TULA’s supplements for hydration and Oskia’s lactoferrin for acne reduction. These insights gave the team a clear path for innovation and competitive advantage in the market.
Key Findings from the Analysis
The analysis provided an in-depth exploration of the Beauty From Within domain, covering the latest technological advancements, integration capabilities, and more on a global scale. This extensive evaluation revealed a multitude of critical solutions and innovation opportunities. Some of these include:
TULA Skincare’s Supplements for Hydration and Smoothness
TULA Skincare, a prominent name in probiotic cosmetics, offers both topical solutions and supplements powered by probiotics and prebiotics. One of its notable supplements contains Lactobacillus plantarum, a probiotic strain that helps improve skin hydration and smoothness. The supplement also includes ceramides, essential building blocks for skin health and moisture retention.
Oskia’s Lactoferrin for Reducing Acne
Oskia, a British natural cosmetic brand, offers Lactoferrin+, a supplement combining lactoferrin (sourced from cow’s milk) and L-Glutamine. This supplement is designed to regulate inflammation, making it effective for skin conditions like acne. Additionally, it supports tissue repair and cell regeneration, enhancing skin health and recovery.
Research Process- How did GreyB Help?
Identifying Innovation Trends in the Beauty from Within Space
Patent literature was carefully reviewed to pinpoint innovations relevant to the beauty-from-within domain. The analysis focused on identifying the ingredients being utilized and the specific beauty benefits they provided, such as skin hydration, smoothness, or acne reduction.
Identifying Potential Whitespaces/Hotspots
A combined objective and subjective evaluation was conducted to assess the intersections between different ingredients and their skincare benefits. This analysis helped identify potential “whitespace” areas—unexplored or underdeveloped spaces—that could serve as future R&D hotspots for new innovations and product development.
Driving innovation in the Beauty From Within market requires a strategic approach, including selecting the right ingredients and forming key partnerships. Companies often struggle with finding ingredients that deliver specific benefits like hydration, smoothness, or acne reduction while ensuring these ingredients work effectively in their formulations. At the same time, securing partnerships that align with long-term R&D goals is essential to staying ahead of the competition.
If you’re ready to invest in the right target ingredients and drive growth in this space, connect with our specialists today for customised strategies and expert insights.
