I think if we talk about analytics it can be divided into 3 basic components:
1. What are the key insights?
2. Which insights are actionable?
3. How can I explain the actionable insights to others?
If you miss any step, you are missing the whole analytics game and you’ll not get an ROI out of it. Many of the clients I find are stuck either at the step (2) or the step (3). Same happens to people that perform analysis for others.
Authored by: Deepak Syal, Director, GreyB
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